Know Exactly Where Your Bookings Come From
Connect your Google Analytics, PMS, and marketing channels to see which efforts actually drive revenue — not just traffic.
Attributed Bookings
34
+22% vs last month
Attribution Rate
68%
+5% vs last month
Avg Time to Convert
4.2d
-0.8d vs last month
Conversion Rate
3.4%
+0.6% vs last month
Top Campaigns
68%
Attribution Rate
3.4%
Conversion Rate
You're Spending on Marketing. But Is It Working?
Most hosts see clicks but never connect them to actual bookings. You're paying for traffic with no idea what it's worth.
Organic social feels productive, but is it actually driving revenue? Without attribution, you're flying blind.
Guests browse your site, then book on Airbnb. You deserve to know that your marketing drove that booking.
See Who Booked — and Where They Came From
Connect GA4 + your PMS (Guesty, etc.) to see which traffic sources produce real bookings. Not just "who visited" — "who booked and where they came from."
- Direct bookings attributed to traffic source
- Attribution rate tracking across channels
- Average time-to-convert per source
- Recent bookings with guest, revenue, source, and landing page
Recent Attributed Bookings
Sarah M.
/beachfront-villa
$1,247
Google Ads
James K.
/mountain-cabin
$892
Lisa T.
/lakehouse-retreat
$2,100
Direct / Email
Top Conversion Paths
Landing Page Performance
/beachfront-villa
5.1%
/mountain-cabin
4.3%
/blog/top-10-tips
2.8%
/about-us
1.2%
See the Exact Path from Visitor to Guest
Visualize the paths guests take from landing on your site to booking. Identify your highest-converting landing pages and see if your content marketing actually converts.
- Top conversion paths ranked by booking rate
- Landing page performance with color-coded benchmarks
- Blog-to-booking tracking for content marketing
- Identify drop-off points in your booking flow
Map the Complete Path from First Click to Booking
Understand the multi-touch journey guests take before they book. See how many touchpoints and days it takes, and which channels discover versus close.
- Multi-touch journey from first visit to booking
- Touchpoint and time-to-book analysis
- First-touch vs last-touch attribution
- AI-generated journey insights and retargeting recommendations
Common Guest Journeys
Campaign Performance
UTM TrackingTrack Every Marketing Campaign with Precision
Track every campaign through UTM parameters. See visitors, sessions, conversions, and conversion rate — with visual indicators highlighting your top performers.
- Full UTM parameter tracking (source, medium, campaign)
- Visual performance indicators for quick scanning
- Built-in link shortener with server-side click tracking
- Works even when GA4 is blocked by ad blockers
Know When to Spend — and When to Save
Spot your peak and low booking months across 6–24 months of data. Compare channel performance side-by-side and see exactly where your demand comes from.
- Monthly booking distribution color-coded by season (Peak, Shoulder, Low)
- Seasonality index reveals how stable or variable each channel is
- Channel comparison: Airbnb vs Direct vs VRBO vs OTAs by month
- Peak and low month identification with booking totals
Monthly Booking Distribution
Insights Without the Data Science Degree
Automated, plain-English recommendations across conversions, traffic, channels, attribution, and engagement. Refreshable on-demand — always up to date.
Your Instagram traffic converts at 4.1% — 2x higher than Google Ads. Consider increasing social content budget by 20%.
Your blog generates 1,200 monthly visitors but only 0.4% convert. Add property CTAs to your top 5 posts.
Email campaigns drive 4.5% conversion — your highest channel. Your July promo generated 4 bookings from just 892 visitors.
Connects to the Tools You Already Use
One dashboard for all your marketing data. Connect integrations instantly.
Google Analytics 4
Guesty PMS
Meta (FB/IG)
Airbnb
Direct Booking Sites
Stop Guessing. Start Attributing.
Free plan includes link tracking and Airbnb iCal sync.
No credit card required · Setup in under 5 minutes