See Which Channels Drive Your Bookings
Connect your Google Analytics, PMS, and marketing channels to see which efforts actually drive revenue — not just traffic.
Attributed Bookings
34
+22% vs last month
Attribution Rate
68%
+5% vs last month
Avg Time to Convert
4.2d
-0.8d vs last month
Conversion Rate
3.4%
+0.6% vs last month
Top Campaigns
68%
Attribution Rate
3.4%
Conversion Rate
You're Spending on Marketing. But Is It Working?
Most hosts see clicks but never connect them to actual bookings. You're paying for traffic with no idea what it's worth.
Organic social feels productive, but is it actually driving revenue? Without attribution, you're flying blind.
Guests browse your site, then book on Airbnb. You deserve to know that your marketing drove that booking.
Six Reports, One Dashboard
Bookings and revenue figures come from your PMS and Airbnb iCal data, not GA4. Booking sources are split two ways: Direct vs OTA (Airbnb).
All plans
Visitors, bookings, revenue, and conversion at a glance.
Free 3 / Weekend 6 / Pro 10
Prioritized recommendations across Conversions, Traffic, Channels, and Attribution.
All plans; multi-channel OTA comparison Weekend+
Direct vs OTA, Airbnb listing metrics, occupancy, and revenue. Comparing multiple OTA channels needs a connected PMS.
Attribution + links all plans; Campaigns & Social Weekend+; enhanced link analytics Pro
Booking Attribution, Campaign Analytics (UTM), Link Performance, and Social Performance on one page.
All plans
From site view to confirmed booking, with drop-off points.
Weekend+
Peak, shoulder, and low periods by channel.
Multiple properties are supported: Free 1, Weekend Host up to 2, Pro Host up to 5.
What Hostmatic is not: it isn't a PMS or booking manager (no calendars, guest messaging, or payments). It's the marketing analytics layer on top of your tools.
See Which Channels Drive Traffic — and Correlate with Bookings
Booking Attribution combines UTM-tagged links, GA4 traffic, and your PMS or OTA booking data (Guesty or OwnerRez) to show which channels drive traffic and line up with bookings. It works at the channel and campaign level; it does not match individual guests to individual ads.
- Direct bookings attributed to traffic source
- Attribution rate tracking across channels
- Average time-to-convert per source
- Recent bookings with guest, revenue, source, and landing page
Recent Attributed Bookings
Sarah M.
/beachfront-villa
$1,247
Google Ads
James K.
/mountain-cabin
$892
Lisa T.
/lakehouse-retreat
$2,100
Direct / Email
Top Conversion Paths
Landing Page Performance
/beachfront-villa
5.1%
/mountain-cabin
4.3%
/blog/top-10-tips
2.8%
/about-us
1.2%
See the Exact Path from Visitor to Guest
Visualize the paths guests take from landing on your site to booking. Identify your highest-converting landing pages and see if your content marketing actually converts.
- Top conversion paths ranked by booking rate
- Landing page performance with color-coded benchmarks
- Blog-to-booking tracking for content marketing
- Identify drop-off points in your booking flow
Campaign Performance
UTM TrackingTrack Every Marketing Campaign with Precision
Track every campaign through UTM parameters. See visitors, sessions, conversions, and conversion rate — with visual indicators highlighting your top performers.
- Full UTM parameter tracking (source, medium, campaign)
- Visual performance indicators for quick scanning
- Built-in link shortener with server-side click tracking
- Works even when GA4 is blocked by ad blockers
Know When to Spend — and When to Save
Spot your peak and low booking months across 6–24 months of data. Compare channel performance side-by-side and see exactly where your demand comes from.
- Monthly booking distribution color-coded by season (Peak, Shoulder, Low)
- Seasonality index reveals how stable or variable each channel is
- Channel comparison: Airbnb vs Direct vs VRBO vs OTAs by month
- Peak and low month identification with booking totals
Monthly Booking Distribution
Insights Without the Data Science Degree
Automated, plain-English recommendations across conversions, traffic, channels, attribution, and engagement. Refreshable on-demand — always up to date.
Your Instagram traffic converts at 4.1% — 2x higher than Google Ads. Consider increasing social content budget by 20%.
Your blog generates 1,200 monthly visitors but only 0.4% convert. Add property CTAs to your top 5 posts.
Email campaigns drive 4.5% conversion — your highest channel. Your July promo generated 4 bookings from just 892 visitors.
Connects to the Tools You Already Use
One dashboard for all your marketing data. Connect integrations instantly.
Google Analytics 4
Guesty PMS
OwnerRez PMS
Social & Ad Accounts
Airbnb
Direct Booking Sites
Frequently Asked Questions
Stop Guessing. Start Attributing.
Free plan includes link tracking and Airbnb iCal sync.
No credit card required · Setup in under 5 minutes