Create unique marketing links to track specific campaigns and understand where your traffic is coming from. You can use the hostmatic format or Google UTM parameters, and even shorten the links with our URL Shortener.
Campaign tracking can be used with our embedded tracking code or with our Link Shortening tool.
Create a campaign link #
Manually
- Start with your destination URL – example: https://hostmatic.io/pricing
- Add tracking parameters after the URL starting with a “?” and separate with a “&“. – example: https://hostmatic.io?hm_campaign=signup&hm_keyword=helpdocs
Substitute the “hm” operator for Googles “UTM” where desired. The full list of parameters is below.
Using the Campaign Generator Tool
- Fill in your desired parameters into the appropriate fields and generate your campaign URL. Change tabs to select between hostmatic (“hm_”)or Google tracking params (“UTM”).
- Paste the URL in our Link Shortener tool as an optional way to shorten the link and track clicks without having our tracking code on your website.
Campaign Tracking Values #
Campaign (Required): hm_campaign / utm_campaign
A descriptive name for the campaign, e.g. a blog post title or email campaign name.
Keyword (Recommended): hm_keyword / utm_term
A specific keyword or topic identifier.
Source (Recommended): hm_source / utm_source
The actual source of the traffic, e.g. newsletter, facebook, etc.
Medium (Recommended): hm_medium / utm_medium
The type of marketing channel, e.g. email, social, paid, etc.
Additional Campaign Tracking Values
Content (optional): hm_content / utm_content
This is a specific link or content that somebody clicked. e.g. banner, cta-button
ID (optional): hm_cid / utm_id
A unique identifier for your specific ad. This parameter is often used with the numeric IDs automatically generated by advertising platforms.
Group (optional): hm_group
The audience your campaign is targeting e.g. customers, retargeting, etc
Placement (optional): hm_placement
The placement on an advertising network e.g. newsfeed, sidebar, home-banner, etc.
