Each page focuses on one slice of that question. This guide is a map — start here, then click into the page that matches what you're trying to learn this week.
How to Access
- In the sidebar, click Insights to expand the menu
- Pick the page that matches your question (see the chart below)
The Insights menu has three groups:
- Overview — the high-level summary view
- Core Analytics — Attribution, Funnel Analysis, Link Performance (all plans)
- Advanced Analytics — Direct vs OTA, Airbnb Bookings, OTA Performance, Social Performance, Seasonal Patterns, Campaigns, plus AI Insights
What Each Page Answers
| If you want to know... | Open... | Plan |
|---|---|---|
| Where my bookings are coming from across all channels | Attribution | All |
| The full guest journey — view → click → book | Funnel Analysis | All |
| How my Airbnb listings are performing (revenue, occupancy) | Airbnb Bookings | All |
| How well my shortened links are converting | Link Performance | All |
| Direct bookings vs OTA bookings, side by side | Direct vs OTA | All |
| Auto-generated insights (Hostmatic surfaces what changed and why) | AI Insights | Weekend+ |
| How my Facebook / Instagram content is driving traffic | Social Performance | Weekend+ |
| Booking.com vs Expedia vs Vrbo performance | OTA Performance | Pro |
| Seasonal demand patterns and how I should price | Seasonal Patterns | Weekend+ |
| Which UTM campaigns are converting | Campaigns | Weekend+ |
Where to Start
First-time host using Hostmatic for the first week or two:
- Attribution — Get the big picture of where bookings come from.
- Airbnb Bookings — Sanity-check your listing-level performance.
- Funnel Analysis — See whether your bottleneck is traffic, click-through, or conversion.
Existing host running paid acquisition or content:
- Attribution — Verify that your campaigns are showing up in booking data, not just click data.
- Social Performance + Campaigns — Tie social engagement and UTM campaigns back to actual bookings.
- AI Insights — Let Hostmatic flag anything unusual (a sudden traffic drop, a channel quietly outperforming, a seasonal shift).
Property manager with multiple listings:
- Direct vs OTA — How much of your business is direct vs commission-bearing?
- OTA Performance (Pro) — Channel-mix optimization across Booking.com, Expedia, Vrbo.
- Seasonal Patterns — Price and minimum-stay decisions for the next quarter.
Date Ranges and Plan Caps
Every Insights page has a date-range filter in the top-right (7 / 14 / 30 / 90 days, with longer ranges on paid plans):
| Plan | Max history |
|---|---|
| Free | 90 days |
| Weekend Host | 180 days |
| Pro Host | 365 days |
Period-over-period comparison (current vs prior period side-by-side) requires Pro Host.
Prerequisites for Reliable Data
Insights are only as good as the data flowing in. For full coverage:
- GA4 connected (Integrations) — required for Attribution, Funnel Analysis, Link Performance
- Airbnb iCal connected — required for Airbnb Bookings, Direct vs OTA, and any booking-attributed data
- Meta connected (Weekend+ for Social Performance, Pro for ads analytics) — required for Social Performance
- Guesty connected (Pro only) — required for revenue attribution
- At least one Hostmatic short link with a campaign name — required for Campaigns and Link Performance to be meaningful
Hostmatic still works without these — pages will simply show partial data and an inline note telling you what's missing.
Common Questions
- My Attribution page is empty. — GA4 isn't connected, or there's no booking data flowing. Check Integrations and confirm at least one iCal feed is syncing.
- Why doesn't [page] show data older than X days? — Plan-capped. Free is 90, Weekend 180, Pro 365. Upgrade to extend.
- Where did Guest Journeys go? — That page was retired in May 2026. The Attribution page is now the canonical attribution view, and Funnel Analysis covers the journey step-by-step.